Elementor to Bricks: how to migrate without rebuilding your site

Why teams leave Elementor

Almost nobody switches page builders because they read a comparison table. They switch because something specific got in the way often enough to be worth the disruption. In practice it is one of three things, and usually all three at once.

None of these are reasons to panic-migrate a site that is working. They are reasons the next site, and eventually the back catalogue, ends up somewhere else.

Elementor vs Bricks, compared

One caveat before the table, because most comparisons skip it: Elementor's V4 editor went stable in March 2026 and it genuinely narrows the markup and styling gap: it adds native CSS classes and variables and emits fewer wrappers. But it is opt-in per site, so the Elementor site you are looking at right now almost certainly still runs the older architecture. The row below says so rather than pretending V4 does not exist.

What the markup actually looks like

The image at the top of this page is not an exaggeration. On a V3 Elementor page, a single heading typically sits inside a section, a container, a row, a column and a widget wrapper before you reach the element you actually placed. Each layer is a real DOM node with real generated CSS attached to it.

That is why "just convert it" produced disappointing results for years. A converter that maps each Elementor div to a Bricks div preserves the nesting perfectly, and gives you a Bricks site with Elementor's structure inside it. You have changed the builder and kept the problem.

In fairness, that is no longer what the field looks like. The current crop (the free paste-a-section converters and the AI agent skills alike) read Elementor's JSON and emit real Bricks elements, so the output is genuinely native. Clean structure has stopped being the thing that separates these tools. What separates them is how much of a site each one can see at once, which is the next section.

The measurable test is what the converted page weighs. Here is one real site we converted, a WooCommerce build, homepage, measured on both renders of the same content:

Every way to convert, compared

Search this topic and you will hit the same sentence on article after article: there is no clean converter, the tools that claim to do it make a mess, and a migration is therefore a rebuild. That was accurate when it was written, and the people writing it were not being cynical, most are agencies who tried the tools and then quoted the rebuild.

It has aged badly, though, and anyone repeating it today is describing a field that has moved. There are now four distinct ways to do this, and they fail in completely different places. The honest way to choose between them is to stop asking which is best and start asking how much of your site each one can actually see.

How a migration actually runs

The order matters more than any single step, because the first stage is read-only. You can get most of the way to a decision without changing a byte on your site.

What carries over, and what needs you

A converter that claims everything is a converter you should not trust. Our number isup to 90% of a site converting automatically. The way to find out where your own site lands is the free coverage scan. It reads your project and reports the real percentage before you spend anything. The list below is the shape of the split.

What it costs

This is the question most people actually arrive with, and the published numbers come almost entirely from firms selling manual migrations, which makes them a fair upper bound and worth naming rather than paraphrasing.

Three situations this comes up in

The right approach depends less on the size of the site than on what is forcing the decision. These are the three shapes this question usually arrives in.